Since the beginning of May the World Games 2005 have got a new look. Their new appearance is as colourful and merry as the Games themselves. Under the slogan “Fascinations World Games” the objective is not only to market the world’s biggest multi-sports event in 2005, but also to present the Games as a gigantic get-together.
Colours stand for emotions, for elements and for contents. Therefore they are the foundation of the new design. Colours express attractivity and are at the same time tone and sound. A world of colours becomes a world of experiences during the 2005 World Games. The message conveyed through the appearance is simple: International. Uniting. Thrilling.
Mayoress Bärbel Zieling is enthusiastic: 'With the concept we avemanaged to give the World Games 2005and their many fascinations a new face. Sports and culture are assigned their places alongside each other.'
The 2005 World Games will be big and thrilling. The CEO of the World Games 2005 Ltd., Gerd Bildau, is convinced: 'The World Games are a premium event. The new campaign makes a clear statement in that respect.'