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18.5.2004
World Games 2005
New Design presented in Lausanne



Ron Froehlich is briefed about the new communication concept.

Right now the World Games 2005 Ltd. is present with a stall at the GAISF Congress in Lausanne. This Congress is the most important meeting of all international sports federations in the world and takes place once a year.

The World Games use the opportunity to present their new communication concept internationally. Gerd Bildau, CEO of the World Games 2005 Ltd., is enthusiastic: “I am very happy that the design gets a positive response internationally, too, and awakens the people’s enthusiasm for the Games here, too. They have caught fire.”




 



Ron Froehlich is also convinced that Duisburg is doing well: “The Duisburg team has delivered a first-rate performance. I am sure that the 2005 World Games will be the best ever. The cooperation between the IWGA and the Duisburg Organizing Committee during the further preparation of the World Games is setting standards for everybody involved. New marketing strategies and the use of the communication media are two decisive elements which will contribute to raising awareness of the World Games. That is also in the benefit of future Games.”


   

 



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