Until next year consumers will find references to the World Games on 50 million bottles. From the logo of the games to a raffle – the use of bottles as a means of advertising is diverse. Other mutual campaigns are being planned besides this.
Mayoress Bärbel Zieling and World Games 2005 Ltd. CEO Gerd Bildau are very pleased with their success in acquiring German Sinalco, another large company, as a partner for the World Games.
Wilhelm Josten, CEO of German Sinalco said: „As an enterprise from Duisburg, we feel constrained to the image and the development of our city and the region. With the mineral water trademark Rheinfels Quelle we have been making a contribution ourselves for more than 30 years. Furthermore, the internationality of the World Games perfectly goes with the appearance of the brand Sinalco.”